InsightPersona – Media intelligence for analyzing large media collections

Large media archives offer an enormous treasure trove of data, but it is only with powerful media intelligence solutions that this data can be used and analyzed in an efficient way.

InsightPersona provides insights into the media presence of politicians, celebrities and other individuals or groups on TV, in streams and video archives. AI-based facial and speaker analysis locates and identifies people and voices in seconds. Combined with intelligent speech recognition, it enables targeted searches for content, quotes, and topics.

Media intelligence for your use case

InsightPersona
© istock.com/microgen
Zwei Personen am Laptop InsightPersona
© Fraunhofer IDMT/ Leona Hofmann

Well-founded reporting with minimal research effort

Which politicians appeared on which channels, how often, and what did they say? Find all the programs featuring a specific person in your archive with InsightPersona. With  InsightPersona, content creators, editors, and journalists can  research relevant quotes and sound bites in seconds. Thousands of hours of video material are automatically searched and analyzed for this purpose.

 

Optimize your content strategy with the right insights

Broadcasters, streaming platforms and media companies gain new insights through the comprehensive analysis of their program content and can derive important information for their content strategy as well as for diversity and inclusion.

 

Keep an eye on focus groups and sectors

Agencies for opinion research and companies can create targeted media analyses. Evaluations for scientific studies and reports are facilitated by simple visualizations and statistics.

 

Optimize media presence and communication strategies

InsightPersona helps media and communication agencies keep an eye on their clients' media presence and optimize it in a targeted manner. Using semantic search queries, they receive intuitive, tailor-made evaluations in no time at all via chatbot.

 

Media literacy in political education

InsightPersona expands the range of methods available to teachers in education and political communication. Interactive and intuitive media analyses promote reflection and strengthen political judgment and decision-making skills in dealing with media content.

The features at a glance

Prepare content efficiently

Analyze large volumes of data from TV and radio stations or streaming platforms efficiently: flexibly and comprehensively depending on the application – regardless of whether your media content needs to be recorded in real time or aggregated offline from various libraries and archives.

 

Simultaneous analysis and interpretation of audiovisual data

Cross-modal analysis combines face recognition and speaker recognition, enabling an improved and more comprehensive understanding of media content. Faces and voices are localized and identified simultaneously. This is particularly helpful when the information obtained from audio and visual data complements each other or enables different perspectives on the analysis results.

 

InsightPersona Live Search

With the Live Search function, you can find  previously unknown persons using a face or voice sample. You will immediately receive all video and audio files from the database in which the person you are looking for can be seen or heard. 

 

Audio analysis

Features include improved capabilities for analyzing audio content, speaker recognition, identification of children's voices, classification of perceived gender, conversion of speech to text, and analysis of specific keywords. Additional functions enable the evaluation of speech intelligibility and the level of excitement in speech.

 

Advanced video analysis

Improve the analysis of your audiovisual data with precise AI-based face recognition, identification and cutting-edge “perceived gender” classification tools with advanced features and high levels of precision.

 

Interactive data dashboard                      

Use interactive dashboards and tools such as timelines and heatmaps to visualize and prepare your data, access statistics and identify trends. With fully customizable data dashboards, you can transform complex data into intuitive, easy-to-understand visualizations.

 

Intuitive searches with interactive chat interface

Formulate search queries in natural language and receive precise analysis results in an interactive dialogue. InsightPersona searches an extensive knowledge base of extracted metadata from the analyzed faces, voices, and text transcripts.

 

Perceived Gender Classification

Analyze the proportion of female and male perceived persons in the program based on their faces and voices. Among other things, this feature enables detailed analyses of diversity in media content.

Screenshot InsightPersona Visualization
© Fraunhofer IDMT
The results of audiovisual recognition of specific individuals are presented in an easy-to-understand and intuitive dashboard and can be used for trend analysis and statistics.
Screenshot InsightPersona Heat map
© Fraunhofer IDMT
The analysis results can be displayed in "heat maps“ that visually represent when and where a person appeared, or was audible, across various TV channels over customer-specified durations.
Scrrenshot insightPersona Appearance details
© Fraunhofer IDMT
The “Appearance Details” show when a specific person was visually or audibly present in a program. The combined analysis also indicates when the person was only heard but not displayed in the image, e.g. when he or she speaks in talk shows, but other people of the conversation group or from the audience are faded in.
Wordcloud InsightPersona
© Fraunhofer IDMT
Word clouds can be displayed for individual posts from media archives. This visually displays important key terms in the content of the conversation. For example, the tone of a political speech can be seen at a glance.
Sceenshot InsightPersona Speaker Analysis
© Fraunhofer IDMT
The level of excitement in the voice is visualized with the help of color-coded audio tracks.

InsightPersona – How to measure the media presence of public persons

Learn more

 

Trade fair / 12.9.2025

IBC 2025

Meet us at the International Broadcasting Convention in Amsterdam and learn more about our media intelligence solution InsightPersona.

 

News article / 21.2.2025

InsightPersona on heise online

News article about InsightPersona for political and media analysis on the German IT news portal heise online (in German).

 

Press Release / 6.2.2025

Media literacy meets AI

Innovative research tool for representations of people in the media at the didacta education fair

 

Facial Analysis Technologies

Detect faces, recognize a specific person and identify characteristics such as perceived gender or age with our AI-based facial recognition and analysis.

 

Speaker Recognition

Who actually speaks when and where? What language is being spoken? We can answer these questions with our acoustic recognition technology.

 

Better understanding

Analysis and optimization of speech intelligibility